Google Defeats Trademark Challenge to Its AdWords Service

Google ($GOOG) makes billions of dollars a year selling AdWords ads triggered by third party trademarks.  Over the past decade, trademark owners have brought about 20 lawsuits against Google challenging these ad sales.  These lawsuits have ranged from high-stakes class action lawsuits (the FPX lawsuit) to well-funded challenges by big  trademark owners (e.g., the Rosetta Stone ($RST) and American Airlines lawsuits) to poorly funded lawsuits by no-name trademark owners like the cas...